Advanced Apprenticeship Social Media Digital Marketing Level 3

The apprenticeship framework is to develop the knowledge and competence skills required for working in social media and digital marketing roles.

Job Roles

The apprentice will be able to carry out following job roles:

  • Social Media Assistant
  • Social Media Consultant
  • Social Media Analyst
  • Digital Account Assistant
  • Digital Marketing Assistant
  • Digital Communications Officer
  • Community Engagement Officer

Guided Learning Hours

  • Total GLH: 448 hours
  • Minimum of 280 Guided Learning Hours within the first year of the apprenticeship and at least 280 Guided Learning Hours (pro rata) in each subsequent year must be completed.

Aims and Objectives

The aim of this apprenticeship framework is to provide employers in the public, private and not-for-profit sectors with a workforce who have the skills, knowledge and competency to support business systems, processes and services through social media. This will contribute to making businesses more efficient and productive. This framework has been created to help support the development of the specific skills needed for a job in this social media and digital marketing sector.

Course Contents

Creative thinking:

  • Generating ideas and exploring possibilities
  • Asking questions to extend thinking
  • Connecting own and others' ideas and experiences in inventive ways
  • Questioning own and others' assumptions
  • Trying out alternatives or new solutions and following ideas through
  • Adapting ideas as circumstances change.

Independent enquiry skills:

  • Identifying questions to answer and problems to resolve
  • Planning and carrying out research, appreciating the consequences of decisions
  • Exploring issues, events or problems from different perspectives
  • Analysing and evaluating information, judging its relevance and value
  • Considering the influence of circumstances, beliefs and feelings on decisions and events
  • Supporting conclusions, using reasoned arguments and evidence

Reflective learning skills:

  • Assessing yourself and others, identifying opportunities and achievements
  • Setting goals with success criteria for your personal development and work
  • Reviewing progress, acting on the outcomes
  • Inviting feedback and dealing positively with praise, setbacks and criticism
  • Evaluating experiences and learning to inform your future progress
  • Communicating your learning in relevant ways for different audiences.

Team working skills:

  • Collaborating with others to work towards common goals
  • Reaching agreements, managing discussions to achieve results
  • Adapting behavior to suit different roles and situations, including leadership roles
  • Showing fairness and consideration to others
  • Taking responsibility, showing confidence in yourself and your contribution
  • Providing constructive support and feedback to others.

Self management skills:

  • Seeking out challenges or new responsibilities and showing flexibility when priorities change
  • Working towards goals, showing initiative, commitment and perseverance
  • Organising time and resources, prioritising actions
  • Anticipating, taking and managing risks
  • Dealing with competing pressures, including personal and work-related demands
  • Responding positively to change, seeking advice and support when needed
  • Managing your emotions and building and maintaining relationships.

Effective participation skills:

  • Discussing issues of concern, seeking resolution where needed
  • Presenting a persuasive case for action
  • Proposing practical ways forward, breaking these down into manageable steps
  • Identifying improvements that would benefit others as well yourself
  • Trying to influence others, negotiating and balancing diverse views to reach workable solutions
  • Acting as an advocate for views and beliefs that may differ from your own

Entry Requirements

Employers are looking to attract applicants who have a keen interest in social media and digital marketing. They expect applicants to demonstrate a "can do" attitude and have basic numeracy, literacy and IT skills on which the Apprenticeship will build. Entrants will come from a diverse range of backgrounds, with a range of experience, age, personal achievements and, in some cases, prior qualifications and awards which may count towards the achievement of an apprenticeship programme. Examples include learners who have:

  • held a position of responsibility at school or college
  • undertaken work experience or work placement experience
  • completed the Duke of Edinburgh Award or similar award
  • achieved GCSEs or A levels
  • achieved Framework Awards, Certificates or Diplomas
  • undertaken an intermediate level apprenticeship such as IT application specialist, IT software, web and telecoms professional, Marketing and Business and Administration
  • achieved a (14-19) Foundation or Higher Diploma or related Diplomas in Business,
  • Administration, Information Technology and Marketing

Progression

The framework has wide number of progression routes due to the varying backgrounds and past academic and work related experiences of apprentices. Such routes will include having:

  • Achieved a Level 2 Intermediate Apprenticeship in IT application specialist, IT software, web and telecoms professional, Marketing and Business and Administration.
  • Achieved Framework Awards, Certificates or Diplomas.
  • Achieved a (14 - 19) Foundation or Higher Diploma.
  • Achieved GCSEs or A levels.
  • Learners may also progress into the Advanced Apprenticeship without prior qualifications.
  • The Level 4 Higher Apprenticeships in Business and Professional Administration and IT, Software, Web and Telecoms Professionals.
  • Further or higher education to undertake Business, Marketing and IT related qualifications, including Level 4 Higher Qualifications, Foundation Degrees and full Degrees.

On & Off the Job Training & Coaching

We meet individual to achieve the 20% off the job learning rule & includes formal face to face teaching at our training centre &/or virtual classroom training. Practical skills training, E-learning modules & research projects / independent study assignments. Training is underpinned by 1:1 & group tutor coaching sessions (face to face/Skype). On the job training includes job shadowing, experiential learning to gain real world skills. We always recommend a work place mentor for learners to utilise in addition to our training services to help develop knowledge & skills & appropriate workplace behaviours & practices. Our dedicated staff will offer coaching formally & informally in sessions or via email, phone & text.

Resources/Online Technology use

  • Our solution to meeting include diverse delivery approaches: peripatetic delivery, workplace observation, blended learning, webinars, online web resources & a dedicated student portal.
  • We offer flexible delivery & timetables to suit the needs of the employer & learner.
  • Our blended learning offers workplace training & assessment, off the job workshops, tutorials, online learning & interactive resources.
  • Apart from the class based learning, KBM assist learners through online videos, study material/contents and assignments.
  • All learners have access to the student portal which shows all type of progress and milestones.
  • KBM’s admin staff is available to assist learners though all possible mediums including 1-1 tutorials on Skype, Whatsapp and Telephone.