Level 3 Digital Marketer Apprenticeship Standard

Digital marketing is in top gear and booming swiftly. It massively expanded digital marketers' skills demand. It provides a robust base for digital marketing apprenticeships. You can enjoy performing in this latest digital profession.

There are several digital marketing apprenticeships in England. They play a significant role in delivering valuable skills and knowledge. However, the Digital Marketer Level 3 Apprenticeship Standard is one of the most sought-after. It provides you with a high-end digital marketing career solution.

Digital marketing has become an essential success factor for any business. In this technology era, every brand, product or service needs this. Hence, it automatically expanded digital marketers' enormous demand. The digital marketer level 3 apprenticeship is perfectly fulfilling the skills demand. It tremendously builds your employability potential. 

The digital marketing apprenticeships unlock enormous jobs and self-employment opportunities. It provides valuable learning while you earn at the same time, making it worth learning.

What does a digital marketer do?

Digital marketers have a significant business growth role. They reach customers effectively. Further, digital marketers build brands' awareness and promote products and services. Digital marketers use different platforms. These include email, social media, search engine optimisation (SEO) etc.

Digital marketers help in designing and implementing digital strategies. They identify weaknesses and suggest improvements across digital channels. Further, digital marketers generate leads and effectively utilise measurable analytics. Hence, a digital marketer's role becomes vital in a business.

What will you gain from a Level 3 Digital Marketing Apprenticeship?

The digital marketer level 3 apprenticeship develops your digital capabilities. You can define, design, build and implement digital campaigns at the apprenticeship completion. Further, you will gain command over online and social media platforms. It helps to drive customer, volume, engagement and retention.

The digital marketing level 3 apprenticeship includes the latest digital marketing platforms and tools learning. It develops your valuable digital marketing skills, knowledge and behaviour. Hence, you will become a competent digital marketer. 

What Knowledge will you gain?

The level 3 digital marketing apprenticeship is your knowledge booster. It provides valuable knowledge so you can effectively perform your digital marketing job. You will work on actual marketing campaigns that will boost your confidence. Digital marketing level 3 apprenticeship knowledge delivery includes:

  • Search engine optimisation (SEO)
  • Search engine marketing (SEM)
  • Social media marketing (SMM)
  • Digital and social media strategies
  • Coding principles
  • Basic marketing principles
  • Customer relationship marketing
  • Digital marketing campaigns
  • Web analytics and metrics
  • Digital and social media platforms
  • Digital security
  • Customer lifecycle
  • Business environment and issues
  • Digital etiquette
  • Platform integration
  • Email marketing
  • Content creation
  • Website building
  • Email marketing
  • Pay-per-click (PPC)

What Skills will you gain?

The digital marketing level 3 apprenticeship comes with skills treasure. It will develop your logical and creative thinking skills. Analytical and problem-solving skills learning will you learn. Further, you will understand how to use your initiative. Also, the level 3 digital marketing apprenticeship develops your valuable communication skills.

What Behaviours will you develop?

Through the digital marketer level 3 apprenticeship, you will learn how to maintain a productive, professional, secure work environment. It will develop your thorough and organised approach. You will effectively understand how to work independently and take responsibility. Further, you will understand how to work with customers and clients.

What are the digital marketer level 3 apprenticeship criteria?

Employers set apprentice selection criteria. They look for your digital and social media-proven passion. Also, the apprenticeship requires your functional English and Maths skills. You must complete them before your apprenticeship completion. 

The level 3 digital marketing apprenticeship requires no bachelor's or master's degree. Any one of the following aspects qualifies you for the apprenticeship:

  • Level 2 qualifications
  • Grade A-C GCSE's
  • Level 2 apprenticeship or relevant qualifications

What job will you perform after the apprenticeship completion?

Digital marketer level 3 apprenticeship programme completion unlocks unlimited jobs and freelancing opportunities. It prepares you to perform various digital marketing jobs perfectly; some include:

  • Email Marketing Assistant
  • SEO Executive
  • Analytics Executive
  • Digital Marketing Technologist
  • Campaign Executive
  • Social Media Executive
  • Content Coordinator
  • Digital Marketing Assistant
  • Digital Marketing Executive
  • Digital Marketing Coordinator

Qualifications and professional recognition

This digital marketer level 3 qualifies you for the Register of IT Technicians. At this level 3 digital marketing apprenticeship completion, you can apply for entry to the register. Furthermore, through digital marketing level 3 apprenticeship completion, you can become:

  • Affiliate (Professional) CIM (Chartered Institute of Marketing) member
  • Associate BCS member

You can apply for either CIM and BCS membership or any of them.

What is the off-the-job training requirement?

The level 3 social media and digital marketing apprenticeship requires 20% off-the-job training. It means you will gain 1-day weekly training. KBM's digital marketing experts will work with you. We will provide you with the working opportunity to build your capability on live digital marketing campaigns.

What are the apprenticeship delivery methods?

KBM offers delivery combining online or classroom workshops, regular workplace training, and self-study. We fully ensure meeting on and off-the-job training requirements. Our team help apprentices after programme completion also. KBM's delivery includes:

  • Classroom sessions and masterclasses
  • Online resources for self-study.
  • Practical on-the-job learning and observations
  • Off-the-job training sessions
  • Skills days and workshops
  • Rolling apprenticeship starts and cohort delivery.
  • Trainers' face-to-face visits
  • Virtual workshops and webinars

What is the level 3 marketing apprenticeship duration?

You can flexibly complete the digital marketing apprenticeship in 18 months. During your digital marketing apprenticeship, you will complete training and qualification. Digital marketing level 3 apprenticeship provides complete flexibility.

What is the digital marketing apprenticeships' End-point Assessment?

Digital marketing level 3 apprenticeship End-Point Assessment (EPA) is mandatory for completion. It sets your final grades, including a Pass, Merit or Distinction. Further, EPA examines your skills, knowledge and behaviours (KSB). EPA mainly focus on KSB developed through the programme. Your EPA highlights include:

  • Showcase portfolio
  • Employer reference
  • Synoptic project
  • Final interview


The digital marketer level 3 apprenticeship completion provides a progression routes range. However, it depends on your industry, interest and job role. At completion, you can join:

On the other hand, you can upgrade your current role through level 3 social media and digital marketing apprenticeships.

KBM works hard to help you achieve your career prospects successfully. We have a dedicated support system ready to assist you at any time. Join KBM to experience a comfortable and flexible learning environment.

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