Intermediate Apprenticeship Sales Telesales Level 2

This framework is designed to meet the skills needs of employers of all sizes across the public, private and not-for-profit sectors. It will attract new talent into sales and telesales and will help to up skill the workforce to meet employer skills priorities. Intermediate apprentices will work in job roles such as trainee sales advisors, sales consultants or sales executives.

Job Roles

The apprentice will be able to carry out following job roles:

  • Trainee Sales Adviser
  • Telesales operator
  • Junior Sales Executive

Guided Learning Hours

The minimum Guided Learning Hours (GLH) for the Sales & Telesales Intermediate Apprenticeship is 433 hours. It is expected that the apprenticeship will last a minimum of 12 months, but a flexible approach to learning is encouraged for learners who have prior learning or experience.

Aims and Objectives

The framework will provide employers of all sizes and across all sectors in England with a high quality, nationally recognised programme which will attract new talent into sales and telesales and up skill the existing workforce to make businesses more productive, efficient and profitable. The major objectives are to:

  • Build a competent workforce, providing organisations of all sizes across all sectors with the staff needed to increase productivity and efficiency
  • Tap into the skills and talents of a diverse population by providing flexible entry routes into a career in Sales & Telesales
  • Equip individuals with the skills, knowledge and experience needed to undertake Sales & Telesales roles in a range of business settings
  • Provide apprentices with an opportunity to develop the skills, knowledge and experience they will need to progress to higher level roles with additional responsibilities and onto further and higher education.

Course Contents

Creative thinking:

  • Generating ideas and exploring possibilities
  • Asking questions to extend thinking
  • Connecting own and others' ideas and experiences in inventive ways
  • Questioning own and others' assumptions
  • Trying out alternatives or new solutions and following ideas through
  • Adapting ideas as circumstances change.

Independent enquiry skills:

  • Identifying questions to answer and problems to resolve
  • Planning and carrying out research, appreciating the consequences of decisions
  • Exploring issues, events or problems from different perspectives
  • Analysing and evaluating information, judging its relevance and value
  • Considering the influence of circumstances, beliefs and feelings on decisions and events
  • Supporting conclusions, using reasoned arguments and evidence

Reflective learning skills:

  • Assessing yourself and others, identifying opportunities and achievements
  • Setting goals with success criteria for your personal development and work
  • Reviewing progress, acting on the outcomes
  • Inviting feedback and dealing positively with praise, setbacks and criticism
  • Evaluating experiences and learning to inform your future progress
  • Communicating your learning in relevant ways for different audiences.

Team working skills:

  • Collaborating with others to work towards common goals
  • Reaching agreements, managing discussions to achieve results
  • Adapting behavior to suit different roles and situations, including leadership roles
  • Showing fairness and consideration to others
  • Taking responsibility, showing confidence in yourself and your contribution
  • Providing constructive support and feedback to others.

Self management skills:

  • Seeking out challenges or new responsibilities and showing flexibility when priorities change
  • Working towards goals, showing initiative, commitment and perseverance
  • Organising time and resources, prioritising actions
  • Anticipating, taking and managing risks
  • Dealing with competing pressures, including personal and work-related demands
  • Responding positively to change, seeking advice and support when needed
  • Managing your emotions and building and maintaining relationships.

Effective participation skills:

  • Discussing issues of concern, seeking resolution where needed
  • Presenting a persuasive case for action
  • Proposing practical ways forward, breaking these down into manageable steps
  • Identifying improvements that would benefit others as well yourself
  • Trying to influence others, negotiating and balancing diverse views to reach workable solutions
  • Acting as an advocate for views and beliefs that may differ from your own

Entry Requirements

Entrants will come from a diverse range of backgrounds and will have a range of experience, age, personal achievements and, in some cases, prior qualifications and awards which may count towards achievement of an apprenticeship. Examples include:

  • Held a position of responsibility at school or college; OR
  • Undertaken work experience, voluntary work or a work placement; OR
  • Completed the Duke of Edinburgh Award or similar award; OR
  • Undertaken learning in the Foundation Learning Curriculum; OR
  • Achieved QCF Awards, Certificates or Diplomas; OR
  • Achieved a (14 - 19) Foundation or Higher Diploma; OR
  • Achieved GCSEs or A levels.


Intermediate apprentices, with support and opportunities in the workplace, can progress onto:

  • Level 3 Advanced Apprenticeship in Sales & Telesales
  • Other level 3 Advanced Apprenticeships such as Customer Service or Management
  • The Advanced (14 – 19) Diplomas in a range of related sectors, including business,
  • Administration and finance, public services and retail business
  • Further education to undertake sales related or other qualifications.

On & Off the Job Training & Coaching

We meet individual to achieve the 20% off the job learning rule & includes formal face to face teaching at our training centre &/or virtual classroom training. Practical skills training, E-learning modules & research projects / independent study assignments. Training is underpinned by 1:1 & group tutor coaching sessions (face to face/Skype). On the job training includes job shadowing, experiential learning to gain real world skills. We always recommend a work place mentor for learners to utilise in addition to our training services to help develop knowledge & skills & appropriate workplace behaviours & practices. Our dedicated staff will offer coaching formally & informally in sessions or via email, phone & text.

Resources/Online Technology use

  • Our solution to meeting include diverse delivery approaches: peripatetic delivery, workplace observation, blended learning, webinars, online web resources & a dedicated student portal.
  • We offer flexible delivery & timetables to suit the needs of the employer & learner.
  • Our blended learning offers workplace training & assessment, off the job workshops, tutorials, online learning & interactive resources.
  • Apart from the class based learning, KBM assist learners through online videos, study material/contents and assignments.
  • All learners have access to the student portal which shows all type of progress and milestones.
  • KBM's admin staff is available to assist learners though all possible mediums including 1-1 tutorials on Skype, Whatsapp and Telephone.
Contact us